Banging the Drum for PR Evangelism
Mention PR and you often witness a sea of blank faces… In this piece written for for CIPR Influence, Tillymint founder, Alison Gallagher-Hughes, examines whether the public relations [...]
The art of Persuasion: Jane Austen’s timeless lessons for modern PRs
In this article originally written for CIPR Influence, Tillymint founder Alison Gallagher-Hughes, examines whether Jane Austen’s novel Persuasion can also teach today’s PR professionals lessons [...]
Pet Brands – Grab Your Share of the Headlines
Why do some pet companies grab all the headlines? When you flick through the pet press you may see the same names crop up again and again. This isn’t necessarily because they are bigger, more [...]
Building Products – Why PR Is Key to Your Marketing Mix
When it comes to marketing building products, providing potential customers with a reason to buy is as important as any other selling point around the product itself. Specification, technical [...]
Unchartered Territory
There are probably many reasons why CIPR practitioners embark on the journey to Chartership: career development, advancement, management… but for me, it was personal. I’ve worked in [...]
There’s Life in the Old Blog Yet
Is it worth devoting time to writing a blog in 2021? The answer is undoubtedly yes. Although, social media has replaced or replicated standalone publishing platform requirements in many cases, a [...]
Top tips for effective pet PR
The pet industry is a growth market – internationally, and within the UK, where 45 per cent of households own a pet. Comprising of food, veterinary, grooming and accessories (food and veterinary [...]
