Banging the Drum for PR Evangelism

Mention PR and you often witness a sea of blank faces…

In this piece written for for CIPR Influence, Tillymint founder, Alison Gallagher-Hughes, examines whether the public relations industry needs greater promotion and whether practitioners should be more evangelical about conveying PR as a critical business function.

The article explores
• the responsibility PR practitioners carry as ethical communicators
• the need to shift perception from “spin” to strategic value
• why evangelising the profession starts with shaping how PR is understood – by clients, boards, stakeholders and future talent.