Devising a workflow of media relations activity for retained PR or specific projects.

Creation and distribution of news stories, establishing relationships with journalists,

Account management – creating news release templates, boilerplates, researching and creating media distribution lists

Establishing corporate key messages to reiterate values and selling points

Identifying and ‘selling in’ opportunities

Writing bespoke features and advertorials

Interviewing company ambassadors and writing content

Creating opportunities for expert voice, advice and industry comment articles

Co-ordination of photography including sourcing suppliers and props

Monthly reporting on media monitoring if required (monitoring services can be purchased separately).